The Spielwarenmesse in Nuremberg is the premier gathering place for the global toy industry. In 2020, Mammutico® joined the thousands of exhibitors, showcasing its giant foam blocks in a unique way.

Every year, all paths in the international toy industry lead to Nuremberg. This year’s 71st edition of the fair lasted five days: from January 29 to February 2. The Spielwarenmesse in Nuremberg is the perfect event for manufacturers and importers of toys, children’s products, and recreational items. It is the largest toy fair in Germany, and even in Europe. Every year, over 2,500 exhibitors from dozens of countries around the world gather here to showcase nearly a million products!

Mammutico® at Europe’s Largest Toy Fair

In 2020, Mammutico was also among the exhibitors at the German trade fair! We had the honor of presenting our blocks in the new exhibitors’ section of the most modern hall in the entire fair complex. Our booth wasn’t large, but it certainly stood out from the rest. As always, we built it using our own blocks, a detail that didn’t go unnoticed by any of the visitors passing by.

For this special event, we also decided to bring along the Connect mascot, who successfully encouraged visitors to stop by our blocks. Of course, we also had other ways of getting potential customers and all other guests excited to try out our unique products 🙂

How our blocks won over the hearts of visitors in Nuremberg

The big, colorful foam blocks, paired with our big smiles, made sure the Mammutico booth was always bustling and cheerful. Visitors lifted the huge blocks, tested the durability of Mammutico Foam, rolled balls on the Ball Track, put together Smart puzzles, and of course “helped themselves” to blocks, keeping them as souvenirs. Everyone admired the size of the blocks, because there were obviously no larger ones at the entire fair than ours! In a nutshell, Mammutico was a huge hit.

This leading global trade fair is a place for establishing business contacts, launching trends for the coming year, and exchanging the latest information. Well-known brands, innovative startups, representatives of large retail chains, independent merchants, and numerous media representatives make the “Spielwarenmesse®” toy fair the most important event in the toy industry. We are very proud to have been able to participate in such an important event. We hope that thanks to our presence in Nuremberg, the customer base of Mammutico will expand to include several European countries, and that we will also be able to bring joy to children beyond our country’s borders.

Keep your fingers crossed for Mammutico!